1 Information We Collect

Depending on how you interact with the Services, we may collect:

• Contact information: Your name, email address, mailing address, and telephone number when you contact us, subscribe to updates, or submit a form.
• Registration and transaction information: Information associated with ticket purchases, orders, or spectator, competitor, vendor, volunteer, or media registrations, where applicable. This may include registration details, order history, and transaction confirmations.
• Account and submission information: Account details, preferences, comments, photographs, and other information you choose to submit.
• Device and usage information: Your IP address, browser and device information, pages viewed, referring websites, and the dates and times of your visits.
• Communications: Messages you send us and information necessary to respond to your requests.

Payment providers process payment information under their own privacy policies.

We collect information directly from you, automatically through the Services, and from service providers that support transactions and registrations.

2 How We Use Information

We use personal information to:

• Operate, maintain, and improve the Services.
• Process purchases and registrations and provide customer support.
• Send confirmations, administrative messages, and relevant event updates.
• Use collected information and submitted content for marketing, advertising, promotions, audience development, and campaign measurement for King of the Hammers and its sponsors, advertisers, and other third-party partners, subject to applicable law and your privacy choices.
• Understand website use and improve content and visitor experience.
• Detect fraud, prevent misuse, and protect the security of our Services.
• Meet legal obligations, enforce agreements, and resolve disputes.

Where required, we obtain consent before using or disclosing information for a particular purpose. Marketing use of submitted photographs, videos, testimonials, and other content is subject to the rights and permissions granted under applicable submission terms, licenses, or releases. This Privacy Policy does not itself grant us ownership of, or a copyright or publicity license to, that content.

3 How We Disclose Information

We may disclose personal information to:

• Service providers: Companies that help us with website hosting, registration, ticketing, payment processing, email delivery, customer relationship management, analytics, and security.
• Event service partners: Organizations that need relevant information to fulfill a purchase or registration or provide an event service you request.
• Legal and safety recipients: Authorities, advisers, or other parties when necessary to comply with law, respond to lawful requests, or protect rights and safety.
• Business transaction participants: Parties involved in a proposed or completed merger, acquisition, restructuring, or sale of assets, subject to appropriate protections.
• Other recipients at your direction: When you request or authorize a disclosure.

Information you post publicly, such as comments, may be visible to other visitors.

Marketing disclosures and commercial licensing: We may license, sell, or otherwise disclose personal information we collect to sponsors, advertisers, and other third parties for their own marketing, advertising, promotional, audience analysis, and other commercial marketing purposes. We may receive money or other valuable consideration in exchange. These practices may constitute a “sale” of personal information or “sharing” for cross-context behavioral advertising under applicable privacy laws. These disclosures are subject to applicable consent requirements, opt-out rights, and other legal restrictions.

We may also use, license, or sell rights to submitted content for these purposes to the extent permitted by the applicable content license, submission terms, or release and applicable law. Recipients may act independently and handle information under their own privacy policies; their practices remain subject to applicable law and contractual restrictions.

4 Cookies Analytics and Embedded Content

We use cookies and similar technologies to support website functions, remember preferences, and understand how visitors use the Services.

This site uses Google Maps to display event and venue locations, and Google may collect information when those maps are loaded.

You can manage cookies through your browser settings. Blocking some cookies may affect website functionality.

Embedded videos, social media features, and other third-party content may collect information about your interactions. Those providers’ privacy policies describe their practices.

Third Party Collection Across Websites

Third parties that provide advertising, analytics, or embedded content on our Services may collect personal information about your online activities over time and across different websites or online services when you use our Services. This collection may support analytics, advertising measurement, and interest-based advertising, subject to applicable law and your privacy choices. A legacy DNT signal alone does not stop this collection; qualifying opt-out preference signals are handled as described above.

5 Your Choices and Privacy Rights

You may unsubscribe from our marketing emails using the link in each email. We may still send transactional or administrative messages.

6 Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including providing requested services, maintaining required records, meeting legal obligations, and resolving disputes. Retention periods depend on the type of information and why it was collected.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No transmission or storage system is completely secure.

7 Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the Services.

8 Third Party Services

Our website may link to external ticketing, registration, shopping, or other services. Their privacy policies govern information they collect independently. This policy governs our handling of information we receive from those providers.

9 Changes to This Policy

We may update this policy as our practices or legal obligations change. We will post the revised policy with an updated effective date and provide additional notice or obtain consent when required by law.

We will not apply materially different uses or disclosures to previously collected personal information in a manner inconsistent with the privacy promises made when it was collected without providing any required notice and obtaining any required consent. Posting an updated policy alone does not authorize a new use or sale of information collected under an earlier promise that it would not be sold or disclosed.

10 Contact Us

For privacy questions or requests, contact: